Saturday, 3 May 2014

Winterlight : Concept development

Photogram :

A photogram is a way of creating an image by using light. This is what we want to use when it come to developing the identity of the event. Each year the show has a theme and we felt that this method of photogram is very flexible and able to change each year just by exposing items which associate with the given theme. 

Logo development :

The logo was derived from doing research into how light works, it shows light bouncing off a surface and that is how we are able to see things. We developed this logo by making it bit softer as we felt the original logo was too brash and chunky and kept getting in the way when we were experimenting with it on designs. 

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